Alexandra Sperrazza

The Very Hungry Caterpillar Cup

Creative Director: Alex Sperrazza
Designer: Olivia Ries
Licensor: The World of Eric Carle
Photography & Styling: Hargreaves and Levin

A limited-edition collaboration between The World of Eric Carle and Tiny Organics, The Very Hungry Caterpillar Cup takes direct inspiration from the foods the caterpillar ate in the story. I navigated the relationship with the licensor to bring the collaboration to life on an expedited timeline. I also worked as creative director for the in-house team to create packaging and marketing assets.