Tiny Beginnings

Creative Director: Alex Sperrazza
Designer: Olivia Ries
Photography & Styling: Hargreaves and Levin

Tiny Beginnings launched in February 2022 as the first baby-led weaning meal service. Each recipe was handcrafted to cater to a palmer grasp, the grasp often used by babies between 5-7 months taking their first bites. I worked to identify 20 families and coordinate qualitative recipe testing with them. Ahead of the launch, I concepted packaging and worked with the team designer to apply the building-block-inspired direction across all seven recipes.