Little Puzzle Thing

Product Development:
Alex Sperrazza & Jorrit Taekema
Creative Direction:
Lisa Cheng Smith & Michael Hunter
Photography: Kendall Mills

Little Puzzle Things are mini puzzles that take twenty minutes or less to complete. They were born from a request for a puzzle designed in-house. I presented the concept for food-shaped puzzles in early 2018. The entire Areaware creative team came together to shape the idea into an instant winner, and by August of that year, we debuted the puzzles at NY Now.

Each series features items that were hand-picked to create visually interesting puzzling activities. Humor was also a big part of the selection process. The puzzles feature hand-crafted custom dielines, and each puzzle series is a timed edition.